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Tipsy Hammock – Instagram Marketing


Date:
February 26, 2019

Why is Instagram important?

Because it’s the perfect opportunity to create brand awareness and to engage with your community.

Tipsy Hammock Bar is a great example of a client with big goals. They’re aiming to become the biggest Cocktail Bar in the Canary Islands and to do that Instagram is an excellent tool. With “Drinkporn” photos of extraordinary cocktails and a location down the beach, they are able to create awareness and engage with people who love the sun, drinks, beach life & sun.

from 600 to 15k+ followers

Pictures say a lot about a place, but what convince people to really visit you? Followers!

Before clients visit your place they’re checking you out on different platforms – Instagram is one of them. They’re tempted to make faster decision to visit you if your Instagram page is filled with amazing photos and have a huge amount of real followers. Instagram = Social Proof.

the way to go…

Let’s talk about how it’s possible to grow your Instagram, to find the right followers and to stay on top of peoples minds!

To understand the concept of Tipsy Hammock Bar and to make it possible to grow big we had to sit down and find a strategy that fits their needs. In this way, we understand what their goals are, who their audiences are and what message must be presented.

Tipsy Hammock bar – the name inspires through the beachy vibes and extraordinary cocktails, but Tipsy Hammock Bar is so much for than that. They have a lovely crew that gives you a warm feeling, the create events to make a rocking atmosphere, having a smooth saxophonist to top it off even more. The atmosphere becomes even better with their location – straight in front of the beach unlike any other in their area.

When Tipsy Hammock Bar came to us, they were looking to raise awareness of their location, to break into the market of bars in the touristic area of Gran Canaria. Their goal was to reach the audience that was likely to convert into their bar for extraordinary cocktails. Social Happiness identified four core audiences that met their objective: 25-34 in age, tourists for the U.K, people who love to party and existing Tipsy Hammock Bar customers.

Knowing that the company wanted to accomplish awareness we developed a strategy to target customers who liked parties & drinks. Through the use of Facebook and Instagram, we could target consumers more aware of all the company had to offer.

The results: 709 people gave recommendations on the Facebook page, 15,6k followers on Instagram, top 3 on Google for a search of BARS and a huge awareness both in the local area and the happy tourists that likely will come back to the place and will be glad to tell their friends back home.