Tipsy Hammock bar – the name inspires through the beachy vibes and extraordinary cocktails, but Tipsy Hammock Bar is so much for than that. They have a lovely crew that gives you a warm feeling, the create events to make a rocking atmosphere, having a smooth saxophonist to top it off even more. The atmosphere becomes even better with their location – straight in front of the beach unlike any other in their area.
When Tipsy Hammock Bar came to us, they were looking to raise awareness of their location, to break into the market of bars in the touristic area of Gran Canaria. Their goal was to reach the audience that was likely to convert into their bar for extraordinary cocktails. Social Happiness identified four core audiences that met their objective: 25-34 in age, tourists for the U.K, people who love to party and existing Tipsy Hammock Bar customers.
Knowing that the company wanted to accomplish awareness we developed a strategy to target customers who liked parties & drinks. Through the use of Facebook and Instagram, we could target consumers more aware of all the company had to offer.
The results: 709 people gave recommendations on the Facebook page, 15,6k followers on Instagram, top 3 on Google for a search of BARS and a huge awareness both in the local area and the happy tourists that likely will come back to the place and will be glad to tell their friends back home.